YouTube Culture and Trends Report 2022

Get more views to your videos by understanding YouTube culture and trends, especially the Gen Z group who drive trends today!

Note: Gen Z (zoomers) are people born from mid-to-late 1990s to the early 2010s. Gen A (alpha) is the following generation and Gen Y is the previous.

Official YouTube Culture & Trends Report 2022:

Key points

78% of people agree that they use YouTube because it serves them with content that’s personally relevant to them.

65% of Gen Z want personally relevant content, not popular content

55% of Gen Z watch content no one they personally know is interested in

Three forces drive pop culture’s evolution:

  1. Community
  2. Multi-format
  3. Responsive


0:00 – YouTube Culture and Trends
0:46 – What is Gen Z?
1:16 – Key points
8:33 – What is ❤️ Heartbeat?
11:22 – Final words by George
13:12 – Freedom! mission statement

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