Get more views to your videos by understanding YouTube culture and trends, especially the Gen Z group who drive trends today!
Note: Gen Z (zoomers) are people born from mid-to-late 1990s to the early 2010s. Gen A (alpha) is the following generation and Gen Y is the previous.
Official YouTube Culture & Trends Report 2022: https://www.youtube.com/trends/report/2022/
Key points
78% of people agree that they use YouTube because it serves them with content that’s personally relevant to them.
65% of Gen Z want personally relevant content, not popular content
55% of Gen Z watch content no one they personally know is interested in
Three forces drive pop culture’s evolution:
- Community
- Multi-format
- Responsive
Chapters
0:00 – YouTube Culture and Trends
0:46 – What is Gen Z?
1:16 – Key points
8:33 – What is ❤️ Heartbeat?
11:22 – Final words by George
13:12 – Freedom! mission statement